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Playing Bridge to Raise Funds for Alzheimer’s


The Longest Day is an annual fundraising event by the Alzheimer’s Association held to support the fight against Alzheimer’s disease. The ACBL was an inaugural global partner for this effort, and after 10 years of participating, bridge players have raised more than $9 million! Bridge is uniquely suited for The Longest Day because studies have shown that playing strategic games like bridge may help keep brains healthy.

Both bridge clubs and players can support The Longest Day.

  • For 2024, face‑to‑face clubs can choose one day during the week of June 16‑23 as their Longest Day for special fundraising games. Clubs can register to be an official fundraising team at which will give them a special link to use for direct donations for their team.

  •  Sanction fees from Virtual Club games during the weekend of June 22‑23 will automatically be donated.

  • As a player, simply playing bridge at the club during the event will raise funds as sanction fees go directly to the Alzheimer’s Association. In return, you’ll earn elevated masterpoints in The Longest Day games.

  • Fundraising isn’t limited to contributing sanction fees or direct donations, though. Things like bridge lessons and raffles may be held.

  • Simple online donations go a long way in this worthy fight.


The Longest Day

The Longest Day is a sunrise‑to‑sunset Alzheimer’s Association event to raise funds to fuel the care, support and research efforts of those suffering from this disease. Held on the summer solstice – the longest day of the year – this event challenges participants to push their limits and complete approximately 16 hours of a consecutive activity – such as playing bridge. It’s one day to honor the strength, heart and endurance displayed by people with Alzheimer’s and their caregivers every day. The event symbolizes the challenging journey of those living with Alzheimer’s and their caregivers.

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